When I came to Seattle I stood out. I still do, but I did even more a few years ago. I wore more than one color at a time, I loved dresses, I loved polka-dots and florals, and had an affinity for bows. These are all great things but not Seattle things. After enough people asked me “where are you from?” or “what are you dressed for” I learned that, indeed, where I come from has a unique style. I have since gone from trying to hide that fact and blend in, to now embracing it once more.
Amy Butler’s brand is a grand illustration of what I mean. It has twinkled at me for years now encouraging me to be bright and playful. Enjoy this breath of fresh spring air from the Midwest Modern queen.
Her fabrics just speak to me. In these designs I see sweetness, confidence and sun-washed summer dresses. I am flooded with feelings of home, of the midwest, of joyful summer cottages, of my mother, of my sister. To me, Amy Butler has created a brand that I can point to and say, “Yes, thats what style in the midwest is about, and I love it”. It may sound crazy to be able to identify what you love about your hometown and women in your family from a fabric pattern, but to me, thats exactly why I love design.